Privlaka is located on a wide and flat sandy peninsula that closes off Nin Bay from the northeast side, and the Zadar Channel from the southwest. It is located about 2 kilometres from Nin and straddles the regional Zadar-Nin-Vir Island thoroughfare.
It is easily accessed by car, and it is only 20 kilometres away from Zadar, the hub of the entire region, which boasts excellent connections with all of Croatia. Today, Privlaka has become a popular tourist destination
, mostly owing to its numerous sandy bays.